Customer lifetime value (CLV) tells you what your passengers are really worth. Learn how to calculate your passengers’ CLV and then use this data to boost sales.
The pace of innovation and change for airlines is increasing at breakneck speed. In this article, we provide food for thought, looking at 4 main features of the TDA Platform and their benefits to airlines.
Cloud-based ConztanzONE gives realtime access to multiple inhouse and partner systems. This enables smarter A/B testing of ancillary sales. Gets offers to the right people, the right time, right channel.
Cloud-based ConztanzONE unlocks smart customer insights from current systems. The result is fast-track personalized marketing services for airlines. Find out how.
Saudia Saudi Arabian Airlines wants to double in size over 7 years. Providing a rich marketing experience with IATA NDC is part of the plan. Get our free ‘NDC data readiness’ presentation.
Budget airlines could invest more in frequent flyer programs and customer personalization marketing. Ryanair and easyJet data insights shows LCCs could be inspired by latest retail trends.