August 2017 Best Links from the Web

By Hélène Dubos | From the Web

Sep 04


Here’s your round-up of the most important news and views in the commercial aviation space in August 2017. We’ve scoured the web to bring you the information you need to keep on top of the latest developments in the sector. Enjoy!

Personalisation in the air to improve the experience and boost profit

Personalisation in the air to improve the experience and boost profit

It’s hard to get away from the word personalisation in travel although it’s mostly applied to its potential for airlines, hotels and other travel providers. Aircraft manufacture Airbus is thinking differently. In December 2016, A^3, the Silicon Valley-based innovation arm of Airbus unveiled Transpose to the public. Source

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Imagine the seamless travel experience

Imagine the seamless travel experience

Travel providers are continuing to amaze when it comes to UX and making their customers’ journey as easy as possible. Selling ancillary services has always been a widely discussed topic, but it is becoming clear that pushing your customer to pre-book all parts of their trip before they travel may not be the best approach. Not everybody is ready to book all elements of their trip upfront – especially months or weeks ahead of their departure. Source

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American Airlines Succeeding in Upselling from Basic Economy to Main Cabin

American Airlines Succeeding in Upselling from Basic Economy to Main Cabin

Shown a basic economy seat, about half of American Airlines passengers are opting for a main cabin seat instead. The airline’s premium economy seats are likewise doing well. Source

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Chinese Travelers Turn to Messaging Apps To Make Payments

Chinese Travelers Turn to Messaging Apps To Make Payments

The Chinese outbound market is booming yet travelers still find low acceptance of their typical payment methods. As travel becomes more accessible to the Chinese lower and middle class offering payment methods such as AliPay and WeChat Pay will be a definitive competitive advantage. Source

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American Airlines takes to the cloud

American Airlines takes to the cloud

American Airlines (AA) is moving a number of its consumer-facing functions, including its brand.com, onto the IBM Cloud. A strategic partnership was announced late last year, and today’s release confirms which functions will be migrated. Source

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Airline passengers like the sound of biometrics but privacy still a concern

Airline passengers like the sound of biometrics but privacy still a concern

Take-aways from the latest passenger survey from SITA include the increasing popularity of biometrics. The research reveals 57% would definitely use biometrics instead of a passport or boarding pass. Source

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Emirates opens store on China’s Alitrip via NDC connection

Emirates opens store on China’s Alitrip via NDC connection

Emirates opened a Flagship Store on Alitrip, the travel subsidiary of Chinese e-commerce giant Alibaba, enabling the distribution of it flights and rich content directly to Chinese consumers. The deal was facilitated by Emirates Online B2B, the airline’s IATA NDC Level 2-certified API powered by Farelogix. Source

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