Getting your Customer Experience to be First Class!
This year’s AMC is focused on how to engage with customers – whether in the direct or indirect channels. Ancillaries and Merchandising are challenged in different ways depending on the channel. So getting a customer experience that allows customers to easily and consistently buy a range of products and services is central to this year’s event. Having a strategy for ancillaries – whether it is classic ones like cars and hotels – or even bags and seats is a first step, but getting the highly siloed organisation to execute is also fundamental. This year tackling the actual delivery of ancillaries will also feature as a one of the events hot topics, which you will find below.
