Category Archives for "Trends & Innovation"

Customizing the airline passenger user experience. Imagine Amazon acquired your business. How would they disrupt the way you manage offers? See how even silod data can be unlocked to deliver new services.

Pokemon Go has alerted airline marketers to the power of augmented and virtual reality. We’ve got five top tips for data savvy travel marketers … including how to leverage old data into new opportunities.

Making flights more enjoyable for passengers. We review user experience UX ideas from airlines. See what IATA and other aviation experts say about some of the top customer innovations.

Imagine an airport where your smartphone handled the entire check-in process. That’s the FAST vision from IATA. It could save $2.1b a year for airlines & airports. See how Conztanz manages the data.

Contextual relevance delivers the ultimate in personalization for airline and airport customer service and marketing teams. Data platform could be the first step in context marketing.

We all expect airports to have great shops and restaurants. But what about free art galleries, yoga lessons, indoor forests and swimming pools? Check out the most innovative places to check in.

The SITA 2015 Passenger IT Trends Survey revealed a wealth of insights about passenger preferences for airline and airport technology. Good news. It’s easier to achieve than you might think.