Category Archives for "Trends & Innovation"

Nov 24

Everything You Need to Know About Airline Digital Transformation

By Hélène Dubos | Personalization

Digital transformation in the airline industry is at the top of every senior decision marker’s agenda in commercial aviation, but it is still unclear what it means. But what is digital transformation? And what are the implications for airline?

As it touches on every area of the airline, digital transformation means different things to different people. Here are ten critical, actionable outcomes that the carrier board and management team can expect from embracing the digital transformation of their airline:

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Oct 13

Airline Innovation Roundup: Sponsored Passengers, Face Recognition Passports and Modular Cabins.

By Hélène Dubos | Trends & Innovation

The airline industry is constantly looking for ways to deliver exciting new services and increase customer satisfaction. Here’s three exciting ideas for airline C-suites and marketers. Like disruptive ideas? Iceland’s WOW airline has promoted the idea that airlines could pay travellers to fly with them. The concept is based on the theory that, given enough data about […]

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