Category Archives for "Trends & Innovation"

Ancillary sales offer enormous opportunities to airlines and growth from this revenue stream has been phenomenal in recent years. Read our 5 expert tips on how to boost ancillary sales this year

There’s massive growing demand for air travel, yet airports are at capacity. In this article, we look at 5 innovative ways the industry can adapt to this demand without opting for expensive airport expansion

Airlines are able to collect and analyse more data than ever. Learn how leading industry players are using this to create data driven marketing.

New advanced business analytics are helping airlines stand out from the competition. Learn about the benefits of advanced business analytics for airlines and how to make it work for you.

The airline industry sees consumer-oriented retailing capabilities as the way to go. The vision is clear. Outdated tools and procedures are to be modernized or eliminated step by step. But existing traditional channels and their underlying technology and processes will remain for a considerable period of time. But how to manage transition?What is the best […]

Offering a personalized experience can be hugely beneficial to your airline brand, but the limit with intrusion can be thin. Discover best practice for airline personalization.

The opportunities for digital transformation for Airlines are huge. In this article, we provide food for thought, looking at how 5 different carriers are using the latest technology to great effect

Hand-picked air travel industry news from around the web, just for you. February edition

Airline plans for 2018 include better disruption management, NDC, APIs and digital transformation. See our ‘top five’ wishlist for airline C-Suites, marketers and departmental managers.

Digital transformation in the airline industry is at the top of every senior decision marker’s agenda in commercial aviation, but it is still unclear what it means. But what is digital transformation? And what are the implications for airline?

As it touches on every area of the airline, digital transformation means different things to different people. Here are ten critical, actionable outcomes that the carrier board and management team can expect from embracing the digital transformation of their airline:

The airline industry is constantly looking for ways to deliver exciting new services and increase customer satisfaction. Here’s three exciting ideas for airline C-suites and marketers. Like disruptive ideas? Iceland’s WOW airline has promoted the idea that airlines could pay travellers to fly with them. The concept is based on the theory that, given enough data about […]

The landscape for selling airline flights and associated offers is constantly changing. But one thing is constant: the need for APIs. Conztanz shows how to securely share data from multiple sources.