Airline Passenger Innovation Awards. Guess who got IATA’s first prize?

By Hélène Dubos | Trends & Innovation

Jul 01

Innovative airlines and independent inventors are constantly looking for new ways to delight their passengers.

And sometimes it can be small ideas which get the most kudos. Take the Soarigami clip-on arm rest sharer shown in the video below.

 

Soarigami wins IATA 2015 Passenger Innovation Awards.

First place in the 2015 IATA Passenger Innovation Awards was won by Soarigami. Just clip it on the arm rest … and no more fighting for elbow room during flights.

IATA awarded second place to MTT Concierge Live. Designed for smartphones and mobile devices, it’s an intelligent personal travel assistant that enables companies to engage with travelers on their day of travel. Concierge Live can easily be embedded into existing apps from airlines, other transport operators, and airports.

And joint third place went to LikeWhere. Travelers simply tell LikeWhere the location they will be visiting for the first time … select the attractions they like from a city they already know … and LikeWhere suggests similar attractions in their next destination. It’s an easy, fun way to get ideas for things to do when visiting a new city.

 

Top Ten Passenger UX Innovations from Airline Trends.

The popular website AirlineTrends.com published a 2015 article titled ‘10 interesting airline passenger experience innovations launched in 2015‘.

With acknowledgement to AirlineTrends for their hard work in preparing the original list, here’s the first five airline innovations they highlighted for 2015.

 

Netflix and Amazon inflight streaming for airline passengers.

There can be no doubting the fact that the in-flight entertainment (IFE) industry is undergoing a seismic shift. Ranging from JetBlue’s tie-up with Amazon Prime to BAE Systems’ announcement that it has secured approval from a major Hollywood studio for the streaming of Early Window Content to passenger-owned devices, new approaches to IFE – in terms of both content and delivery – are emerging at a rapid pace.

Virgin America has now got in on the act with the announcement of a deal with Netflix, which allows passengers to stream content from their Netflix account while flying, just as they would at home. The deal has been enabled by Virgin America’s partnership with ViaSat, which is supplying its Ka-band Exede in the Air connectivity service to 10 of the carrier’s new A320s. This is the same connectivity service that has enabled JetBlue’s partnership with Amazon Prime.

 

Read the full article on the Future Traveler Experience website.

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Ryanair airline aims to become ‘the Amazon of travel’.

After decades preaching the “cheap and nasty” approach, Ryanair is angling for a new generation of fliers. The pitch? Taking a cue from retail giant Amazon.com Inc. with one-click buying, recommendations based on past purchases and personal info miraculously auto-filled. All available via smartphone.

The airline has doubled the size of its digital-technology team in six months in a project dubbed ‘Ryanair Labs,’ and is combing through customer data in advance of the rollout of a new website in October. The surge in activity comes as O’Leary targets a 30 percent increase in passenger numbers to 120 million by 2019, seeking to out-pace rivals led by EasyJet Plc.

 

Read the full article on the Bloomberg website.

[button url=”http://www.bloomberg.com/news/articles/2015-07-08/ryanair-sifts-passenger-data-to-mirror-amazon-s-personal-touch” size=”medium” color=”color1″ new_window=”yes” full_width=”no” align=”left”]Click here for the full story[/button]

 

KLM Happy Flow uses facial recognition for airport passenger check-in.

The launch last week of Aruba Happy Flow, which uses facial recognition technology as the basis of a single passenger token and removes the need for passengers to present their passport and boarding pass at multiple stages of the airport journey, certainly stands out as an industry first, but what is now becoming increasingly clear is the true significance of this project and the impact it could have on the airport experience on a global scale.

Happy Flow is already transforming the way passengers are processed at each touch-point at Aruba Airport, but it could well be the catalyst for a revolution in the way passengers are identified and processed well beyond the boundaries of this single-terminal facility on the aptly nicknamed “Happy Island”.

 

Read the full article on the Future Travel Experience website.

[button url=”http://www.futuretravelexperience.com/2015/06/aruba-happy-flow-lays-foundations-for-european-preclearance” size=”medium” color=”color1″ new_window=”yes” full_width=”no” align=”left”]Click here for the full story[/button]

 

Finnair introduces 8 innovations for Airbus A350 flights to Shanghai.

A remarkable feature of the cabin is the dynamic mood LED lighting. When passengers board the plane, they are greeted by the sight of clouds drifting across a blue sky throughout the cabin, while cool Nordic blue shades resembling the Northern lights will set the mood as the plane approaches Helsinki.

In all, there are 24 lighting schemes, and for example a warm orange glow can be created to suggest an Asian ambience on flights to the Far East. Says Juha Järvinen, Finnair’s Chief Commercial Officer, “Finnair’s new Airbus aircraft feature a cabin interior largely based on the Space Alive concept developed by dSign, where the main idea is to change the mood of the cabin space as the flight progresses.”

 

Read the full article on the Airline Trends website:

[button url=”http://www.airlinetrends.com/2015/11/11/8-innovative-touches-onboard-finnairs-new-a350″ size=”medium” color=”color1″ new_window=”yes” full_width=”no” align=”left”]Click here for the full story[/button]

 

Brazil value carrier Azul offers business class beds.

In Business Class, passengers are provided with all aisle access in a 1 x 2 x 1 seat configuration, with an identical hard product to those found on Etihad, Air Berlin, Iberia, Thai just to name a few. The seats convert into a full 79″ flat bed and offer a 16″ screen.

Considering Azul hadn’t offered a Business Class or long-haul product before, creating a new product from scratch could have been seen as a tricky task. “Working closely with Azuls’ brand team we were able to co-work and quickly define the right way to build on Azul’s colour palette, moving it into a more sophisticated positioning. Patterns were developed that connect to well-known icons of Brazil, such as the pattern of tiles from Copacabana beach in Rio de Janeiro, used subtly to add a Brazilian zing to the cabin.” said Tangerine’s Derbyshire.

 

Read the full article on the Airline Trends website:

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