Airlines are able to collect and analyse more data than ever. Learn how leading industry players are using this to create data driven marketing.
Customer lifetime value (CLV) tells you what your passengers are really worth. Learn how to calculate your passengers’ CLV and then use this data to boost sales.
Airline companies hold a lot of customer data yet struggle to use it effectively. Data agility is about using data more dynamically and creatively. Let’s look how the sector can become data agile.
Digital transformation has revolutionized customers’ expectations, with eCommerce giants offering highly personalized experiences. However, many airlines are struggling to keep up. What can they do?
The airline industry is falling behind customer expectations when it comes to providing a personalized experience according to Conztanz’s CEO Bertrand Kientz. Learn more in his Forbes interview.
Real-time data allows airlines to improve customer experience by finding and fixing problems fast and avoiding customer dissatisfaction. But the data must be effectively collected and translated into actionable information for the benefit of customers and staff.