Why do airline brands have all the data but none of the delivery?
Malaysia Airlines marketer: ‘One mistake can wipe out all your previous efforts’
It’s okay to be nosy. Be curious, be intuitive and sensitive to current trends around the world, and most importantly, understand your customers well – from their preference and needs, to their purchase and travel journey. Source
More than 7% increase in Air Travel Compared to Last Year
The International Air Transport Association (IATA) announced industry performance statistics for 2016 showing that system-wide, airlines carried 3.8 billion passengers on scheduled services last year, an increase of 7% over 2015, representing an additional 242 million air trips. Source
Is Your Corporate Culture Stopping Digital Transformation?
Everyone everywhere seems to be talking about digital transformation (DX) – the process where companies overhaul their structures and functionalities to reach a new stage of digital efficiency and enlightenment. Source
IATA and ACI Launch New Experience in Travel and Technologies (NEXTT)
Barcelona – The International Air Transport Association (IATA) in collaboration with Airports Council International (ACI) have launched the New Experience in Travel and Technologies (NEXTT) initiative. SOURCE
What’s in Your Favorite Airline’s Future?
What do travelers value most when shopping for a flight? And how can airlines leverage such information—along with the wealth of new technology and customer data—to present the most compelling and engaging offers? Source
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