Airlines are able to collect and analyse more data than ever. Learn how leading industry players are using this to create data driven marketing.
New advanced business analytics are helping airlines stand out from the competition. Learn about the benefits of advanced business analytics for airlines and how to make it work for you.
The airline industry sees consumer-oriented retailing capabilities as the way to go. The vision is clear. Outdated tools and procedures are to be modernised or eliminated step by step. But existing traditional channels and their underlying technology and processes will remain for a considerable period of time. But how to manage transition? What is theRead more
Offering a personalized experience can be hugely beneficial to your airline brand, but the limit with intrusion can be thin. Discover best practice for airline personalization.
The opportunities for digital transformation for Airlines are huge. In this article, we provide food for thought, looking at how 5 different carriers are using the latest technology to great effect
Airline plans for 2018 include better disruption management, NDC, APIs and digital transformation. See our ‘top five’ wishlist for airline C-Suites, marketers and departmental managers.
Digital transformation in the airline industry is at the top of every senior decision marker’s agenda in commercial aviation, but it is still unclear what it means. But what is digital transformation? And what are the implications for airline?
As it touches on every area of the airline, digital transformation means different things to different people. Here are ten critical, actionable outcomes that the carrier board and management team can expect from embracing the digital transformation of their airline:
Airline innovation ideas. WOW could pay passengers to fly with them. Face recognition passport replacement. Airbus modular cabins. Three of the disruptive ideas we’ve shared this month.
Budget airlines could invest more in frequent flyer programs and customer personalization marketing. Ryanair and easyJet data insights shows LCCs could be inspired by latest retail trends.