Here’s your round-up of the most important news and views in the aviation space in August 2018. We’ve scoured the web to bring you the information you need to keep on top of the latest developments in the sector.
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EasyJet’s new home luggage check-in service set to deliver customer experience, ancillary revenue and operational benefits
EasyJet has become the first low-cost carrier (LCC) to partner with home bag drop service AirPortr in a move that will allow its customers flying from Gatwick Airport to have their luggage checked-in and collected from their doorstep.
How Customer Data and Dynamic Inventory Can Deliver Better Travel Buying Experiences
Today’s travel brands face a more challenging e-commerce environment than ever before, with more competitors and increasingly discerning shoppers. It’s likely that consumers’ decision-making process contributes to this behavior. But the issue of cart abandonment isn’t just due to fickle customers. The truth is that travel brands are over-reliant on legacy e-commerce technology, leading to inconsistent shopping experiences across devices, and producing unnecessary friction during the booking process. It is also due to the underutilization of customer data,
How data, customisation and automation will shape the next generation of airport terminal design
To learn more about the latest trends in airport terminal design and the technological advancements that will drive future change, FTE spoke to Kiran Merchant, CEO of Merchant Aviation, a Groupe ADP company, who will be participating in this year’s Future Travel Experience Global event, taking place in Las Vegas between 10-12 September 2018.
From NDC to modern dynamic air commerce
Three-letter acronyms – TLAs – are common-place in almost every aspect of 21st century life, and travel technology is no exception. Ever since IATA introduced its “new distribution capability”, NDC has become established as part of the industry’s shorthand. NDC needs no introduction, but it certainly did in 2012, when IATA’s director-general-at-the-time Tony Tyler introduced the concept at IATA’s World Passenger Symposium in Abu Dhabi.
Amadeus tackles the psychology of conversion
“Cognitive bias overrides rational considerations. Individuals create their own sense of ‘subjective social reality’, leading to faster, easier decisions. For example, at a basic level, some people may be drawn to a specific destination if it is seen to reward them with greater social capital. Even, if rationally, that destination may not offer all the amenities they would typically seek.”